Universal Music Group has announced the launch of Def Jam Africa to support the best in African hip-hop and culture across the continent.
The label launched with some of Africa’s most influential artists and MC’s such as; Vector, Cassper Nyovest, Nasty C, Larry Gaaga, Boity, Nadia Nakai, Tellaman, Tshego and Ricky Tyler.
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The label will initially be based in Johannesburg, South Africa and Lagos, Nigeria, but will identify and sign artist talent from across the entire continent. .
It was made known on the official Twitter handle of Def Jam Recording: @defjam
“Universal Music Group announced they launch of Def Jam Africa A new label division with the continent dedicated to representing the best hip-hip, Afrobests and trap talent in Africa.
Def Jam Africa will follow the blueprint of the iconic Def Jam Recordings label
(Cont) The label launches with a flagship roster, that includes some of the most influential, successful and followed African talent including: Boity, Casper Nyovest, Larry Gaga, Nadia Nakai, Nasty C, Tshevi, Tellerman, Ricky Tyler and Vector!”
(Cont) The label launches with a flagship roster, that includes some of the most influential, successful and followed African talent including: Boity, Casper Nyovest, Larry Gaga, Nadia Nakai, Nasty C, Tshevi, Tellerman, Ricky Tyler and Vector! pic.twitter.com/aSFYGSDefn
— Def Jam Recordings (@defjam) May 26, 2020
