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UMG announces launch of Def Jam Africa with artists; Vector, Larry Gaaga, Cassper Nyovest, more

UMG announces launch of Def Jam Africa with artists; Vector, Larry Gaaga, Cassper Nyovest, more

UMG announces launch of Def Jam Africa with artists; Vector, Larry Gaaga, Cassper Nyovest, more

Universal Music Group has announced the launch of Def Jam Africa to support the best in African hip-hop and culture across the continent.

The label launched with some of Africa’s most influential artists and MC’s such as; Vector, Cassper Nyovest, Nasty C, Larry Gaaga, Boity, Nadia Nakai, Tellaman, Tshego and Ricky Tyler.

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The label will initially be based in Johannesburg, South Africa and Lagos, Nigeria, but will identify and sign artist talent from across the entire continent. .

It was made known on the official Twitter handle of Def Jam Recording: @defjam

Universal Music Group announced they launch of Def Jam Africa A new label division with the continent dedicated to representing the best hip-hip, Afrobests and trap talent in Africa.

Def Jam Africa will follow the blueprint of the iconic Def Jam Recordings label

(Cont) The label launches with a flagship roster, that includes some of the most influential, successful and followed African talent including: Boity, Casper Nyovest, Larry Gaga, Nadia Nakai, Nasty C, Tshevi, Tellerman, Ricky Tyler and Vector!”

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